The Brand

Human beings are complex and fascinating: when they want to achieve a goal, they often create invisible barriers and fears that prevent them from achieving it.

Born from a passion for urban fashion and a fascination with decision-making mechanisms, Delphine Giuliano and Guillaume Ferland create Electric Sugar.

We want people to be able to find their inspiration every morning by opening their wardrobes. Through its “capsule” collections, Electric Sugar offers streetwear-inspired models that offer hidden, inspiring messages and avenues for reflection to support each of us in achieving our goals.

The founder

DENYZEE

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The founder

Guillaume Ferland

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